Why Social Media Is Not A Substitute For A Website
Social Media is a wonderful marketing tool, but it is not a professional website. A Website builds relationships and is the best way to show that your business is a professional one.
The world has definitely embraced all forms of social media from Facebook and Instagram to YouTube and Snapchat. It is a great way to expose potential customers to your business. You can advertise to a specific audience and gain exposure in a fairly inexpensive way. But, here is the big BUT……Social media is only a part of what you need to have complete online presence. The most important thing to know about social media is today it is popular and tomorrow it may be gone. Do you remember MySpace, Vine or even Google+? They are all gone today and no longer popular. If you had invested all of your time into one of these social media apps that no longer exists, all of your efforts would have been for nothing. But, if you had taken the time to purchase a unique domain name and then created a website that you own, then your investment in time and money would have continued to pay off.
Benefits of a Website
A Business Website has many benefits, but the most important one is that you own your website and the domain name. There are platforms out there like Wix and Squarespace that offer platforms to design your website, but there is always a catch. They reel you in with offers of free websites only to find that the it will cost a lot and the real kicker is that you don’t even own the website….. think about that for second. If you want a website design that you own, make sure you work with a company that has this as part of their website design package.
“At Planetguide, we want our clients to have as much control of their website design and maintenance as possible. Our clients are given access to their websites and they have the freedom to make any changes they want at anytime. This is what makes Planetguide unique in the industry,” according to Brett Bauman, CEO of Planetguide.com.
A Website & Social Media Work Well Together
Remember, there is no social media substitute for a website, but they work very well together. If you blog on your website about your products and services, it will help your overall presence on the internet. Blogging is one of the best ways to increase your organic ranking on Google. Blog about anything that may foster interest in your business, but try to make it interesting.
For example, if you make jewelry, talk about your inspiration and how it impacted your design. If you are a Chiropractor, consider discussing the benefits of stretching or a regular workout schedule to help with back pain.
Once you have completed your blog, it is important to share it on your social media accounts. When someone clicks from your Facebook blog link to your website, they can actually see everything that you offer on your website. If you have the product or service that they want, you may have just earned a new customer.
Don’t get bogged down with technology as it is just a tool to help market your business. If you need help, call Planetguide.com at 406-333-0393 and we would be glad to offer a free consultation.
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